Ditch the unnecessary marketing jargon.
At Purpose Path, we focus on the thing that matters most: RESULTS.
What do you get when you combine the effectiveness of million dollar consultants, the specialization of an agency, and a flexibility like your internal team?
You get Purpose Path.
Whether it’s increasing sales through funnel building, or reducing costs through automation; we’ve become exceptional at one single thing: helping our clients achieve their goals.
Transform your online presence with our captivating web designs that convert visitors into customers.
Maximize your ROI with our expert media buying strategies – reaching the right audience at the right time, every time.
Purpose Path helps you reach your goals faster with insightful market research.
Work on your most outrageously creative ideas, with a team of seasoned creatives at your disposal.
A dedicated project manager ensures your projects are delivered before your deadlines.
Flexible payment plans and no-monthly commitments for all services.
24/7 support with a real person is standard when you work with Purpose Path.
Numbers never lie. Purpose Path focuses on relevant metrics, not empty numbers.
Learn how Strathallen transformed their digital presence.
Compete locally to attain greater market share.
E-Commerce platform to sell globally.
Frequently asked questions we get from our clients in Toronto and Canada.
High-quality, engaging content is essential for SEO success in Canada because it is optimized for search engine results, and resonates with your target audience. By providing valuable and informative content, you increase the time people spend on your website, and this improves your SERP in return. In fact, companies that blog regularly see almost a 55% increase in website visitors [according to a study by Hubspot].
Modern link-building is better described as link-earning and is executed by providing high-quality content that drives incoming links organically and building relationships with influencers and editors. Some SEO companies would promise thousands of links within a few weeks, but they won’t be of high quality (and that’s a fact). One high-quality link from a credible, authoritative site is more effective than thousands of low-quality, machine-created links in blog comments.
As an SEO company based in Canada, we describe our link-building processes in terms of relationship-building and quality-not quantity and expediency.
There are several factors that need to be taken into account when determining a price quote for your website by any SEO agency in Canada, which includes the following questions:
1- What is your target market?
2- What is the range of products and services we need to optimize?
3- What is the geographical reach of your campaign?
4- What is the competitiveness of your industry?
5- What is the number of pages on your website?
6- What is the level of optimization currently available on the website?
7- What is the speed at which you want to grow your campaign?
8- What is the level of results you want to achieve?
9- What is the duration of your campaign?
Our professional search engine optimization (SEO) services are specifically designed for your custom needs, and we want to ensure that your website’s reputation is representative of what you truly offer. In the past, top search engine rankings were the primary benchmarks for determining SEO success in Canada, but a lot has changed in recent years as now, it is only one aspect of the equation. Improved web analytics continue to play a major role in improving a web page’s reputation, as well as improving web page function, increasing traffic, increasing visitor loyalty, conversions and ultimately, increasing ROI (crucial to determining SEO success).
Let’s assume you’re trying to search for a gift for a special someone in Vancouver’s top ten gift shops, and then you decide to take them out to lunch at the best restaurant in Toronto-but you don’t know the perfect spots to find both of these. So what do you do? You Google it (most common form of search).
Search Engine Optimization (SEO) is focused on Google.
So what’s the goal?
To get your business to the top of search results, when Canadians are looking for what your business can provide them with: whether it’s a unique gift or the best lunch.
Instead of casting a broad web, you’re actively targeting clients who are looking for your exact services. If they can’t find you at the top results, they’re finding your competitors instead. We know that Canadian culture is different and that each province is different, which means we know what’s trending in Canada. We know the Canadian search infrastructure, and we know which websites have the most authority in Canada.
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