ADDING VALUE TO READER’S LIFE

Is it important for your content to have context? The competition for attention is fierce on the internet today, and as a marketing agency, it is imperative to understand that context has become crucial in determining the success of your marketing efforts.  Simply put, context is the ‘setting or situation in which your message is being received.’ It can have

What are the 3 Ts of marketing? What makes a successful marketing strategy? It’s a question we often hear from businesses and clients worldwide, and the answer lies in the three levels of marketing that are essential for any successful campaign. The 3 Ts of marketing campaigns are transactional, traditional, and transformational. Each level of marketing plays a massive role

Podcasting has become increasingly popular in recent years as a form of digital media. It provides a platform for individuals and businesses to create and distribute audio content online. A podcast is essentially a series of audio files that can be downloaded or streamed over the internet. Listeners can subscribe to a podcast to receive new episodes automatically as they

Introduction Promoting a podcast on social media is a great way to reach new listeners and increase engagement with your existing audience. Here are a few of the best ways to promote your podcast on social media: Create social media accounts  Create social media accounts on various platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok, depending on where your