Cadillac On Credit

Cadillac On Credit, a real estate firm, offers semi-detached living solutions in Canada. They have worked extensively in the property market, catering to clients seeking affordable luxury residences. 

About Cadillac On Credit

Cadillac On Credit, a real estate firm, offers semi-detached living solutions in Canada. They have worked extensively in the property market, catering to clients seeking entry-level luxury residences.

The Challenge

While Cadillac On Credit had an impressive community with several lot offerings and a prime location in the heart of Brampton, which is a hot residential location, their difficulties lied in reaching potential buyers in a greatly competitive real estate market. Arguably a brick and mortar industry, their online presence was seriously lacking to attract and convert high-value leads into property sales. The objective was to generate quality leads at a cost-effective rate, and potentially convert them to sales.

Purpose Path Has Arrived...

The Solution

Our first step was to align building a dynamic digital footing for Cadillac On Credit and launch a targeted ad campaign to acquire high quality leads. We first created a stunning landing page for the entity. The landing page was designed with a high emphasis on luxury living at affordable rates, incorporating compelling copywriting and visuals that reflected the exclusivity and elegance of their properties.

Our second step was to initiate a 6-7 month ad campaign focused on lead generation for property sales. The campaign was carefully crafted, targeting potential buyers who were seeking standard housing. With a thorough market analysis and strategic ad placements, the campaign was optimized to generate high-quality leads at a cost-effective rate. The campaign was monitored regularly, with adjustments made to ensure maximum ROI. The focus was on maintaining a lead cost significantly below the market average, aiming for $4/lead compared to the industry standard of $8/lead (50% lower!)

 

Results

Results

  • The campaign directly contributed to securing 2 buyers from the generated leads achieving a ROAS of 800x!
  • An average of 100 leads per month generated, at a cost of $4/lead, which is 50% below the market average.
  • The ad campaign successfully attracted over 600 high-quality leads over its duration.
  • Enhanced online visibility and brand prestige in the real estate market.

 

800x

The campaign directly contributed to securing 2 buyers from the generated leads achieving a ROAS of 800x!

50%

An average of 100 leads per month generated, at a cost of $4/lead, which is 50% below the market average.

600

The ad campaign successfully attracted over 600 high-quality leads over its duration.

2x

Revenue increase in the first 6 months

GoING FORWARD

In their Own Words...

“We are incredibly satisfied with the work Purpose Path has done for us! Highly recommend them for all real estate marketing.”

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Our client philosophy

At Purpose Path, we only take on clients we can make a difference with. While other marketing agencies try to sell you all the services under the sun to increase the value of their retainer, we only recommend specific services that move the needle, given your unique business position and requirements. This is why, our sales team spends most of our call asking specific, pointed questions to discover the deep issues in your business, which leads to a more relevant and effective recommendation of services. Like any professional, our approach is to “diagnose first” , then “prescribe after”

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