Pawz N Dogz

Pawz N Dogz is a D2C pet supply store specializing in hand-crafted high-end snuffle mats.

About Pawz N Dogz

Pawz N Dogz is a D2C pet supply store specializing in hand-crafted high-end dog snuffle mats. They primarily serve the North American market, with their products being of a higher quality than what their competitors offer.

The Challenge

Pawz N Dogz was struggling to compete with their lower-priced competitors in a saturated market. Their target market is upper middle-class North Americans, who value quality over price. However, Pawz N Dogz didn’t know how to reach this audience through online channels

Purpose Path Has Arrived...

The Solution

Our multi funnel ads approach centered on sharing the brand’s unique selling proposition of higher quality to their target market. This was done by promoting different content types, from feature-benefit based static content to UGC product walkthroughs.

Our media buying campaigns were driven by multi-layered audience targeting, as well as automated campaigns for remarketing. This resulted in the business seeing record sales from their online channels.

 

Results

Results

  • Improved Return on Ad Spend
  • Improved conversion rates
  • Better brand recall

3x

Return on Ad Spend

31%

Reduction in customer acquisition costs

90%

Increased traffic on the website.

21%

Revenue increase in the first 6 months

GoING FORWARD

In their Own Words...

Pawz N Dogz

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Our client philosophy

At Purpose Path, we only take on clients we can make a difference with. While other marketing agencies try to sell you all the services under the sun to increase the value of their retainer, we only recommend specific services that move the needle, given your unique business position and requirements. This is why, our sales team spends most of our call asking specific, pointed questions to discover the deep issues in your business, which leads to a more relevant and effective recommendation of services. Like any professional, our approach is to “diagnose first” , then “prescribe after”

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