People in the digital realm like to proclaim that content is king but then forget that history has had some pretty lousy kings over the years, and content is the same. Out of the numerous digital advertising campaigns that populate your screen every day, only a few stick out, and that might be down to the visuals or the product/ service itself. Ad copy in digital advertising gets more bloated as time passes. However, there are still some surefire ways to ensure that a digital advertising campaign has copywriting that achieves its goals and sends conversions through the roof. Let’s look at how to create ad copy for your digital advertising campaign that rocks the boat every time it shows up.
Before we get into the tips to write killer ad copy for digital advertising, here’s a suggestion that always works: go creative from the customer’s POV (point of view). Creativity is key in advertising: to sell a product or service competing with many others, the expression sets you apart. In digital marketing, the field is filled to the brim with people looking to strike it rich and its creativity and understanding of the customer’s POV will allow you always to deliver the most phenomenal ad copy.
Creating winning ad copy for digital advertising
By creating an ad copy for digital advertising using these tips, you can help increase leads, conversion, and the click-through rate (CTR) for your campaigns and make them successful from both marketing and sales viewpoints. Let’s take a look at these tips.
Offer a solution to an oft-described problem
Every product, every service in the world does one thing: it solves a problem, it answers a question that has baffled people. That is the basis of innovation, which is exactly what is required in a brilliant piece of ad copywriting. People look up problems expecting solutions, and if your ad copy presents just that, consider it successful. The problem with most ad copies is that they focus too hard on selling the product rather than the solution. If your ad copy positions your product or service as the solution to the problem, people are incentivized to interact with it, and if they find exactly what they want, congratulations. You’ve got yourself a customer.
Research your audience, use their lingo
Good ad copy can sell skateboards to old people, and it will be down to one thing: the language used. Being up-to-date with the latest trends and considering how radical and fast-moving today’s language is, you can work wonders with your ad copy if you include the latest terminology. This is the age of the internet, and certain phrases or words can ‘go viral,’ and these can be utilized in your ad copies to ensure a surge of traffic on your website. But that does not mean that only the latest and hippiest of the words should be used. Simply by researching and understanding the language your target audience uses, you can easily create an ad copy for digital advertising that drives up engagement.
Understand that ‘less is more’
Yes, content is king. But people aren’t sticking around to read two pages of copy on why your service is slightly better than the other one. Attention spans are decreasing every day, and reading is no longer a thing. In this case, advertising copy follows the philosophy of ‘less is more.’ This means that conciseness, pithiness, and preciseness are the three things that govern ad copywriting, and they also attract attention like nothing else. Consider this: research has shown that the same message gets across better when presented palatable, for instance, by making it less wordy. Try to upsell, but do it in fewer words than it could have been done otherwise. That’s the key to modern ad copywriting done right.
Use a convincing CTA
CTA is a call-to-action that tells the reader to perform a certain action. Regarding ad copy, the CTA will most likely be ‘contact us for this service’ or ‘buy this product’. CTAs come aplenty, and many types can convince readers to take action. However, the best CTAs will always convey a sense of urgency to persuade readers to purchase. This involves incredible creativity and understanding the audience; the simple ‘Call now’ or ‘Buy today’ are used too often to make a difference now. Include offers, deals, and discounts within the CTA, and now we’re talking about an ad copy that sells and drives conversions like nothing else.
Use FOMO to your advantage
The human psychology plays an integral part in understanding how well an ad copy for digital advertising might translate with a specific audience, and one of the principles that can be exploited or utilized for the advantage is FOMO. FOMO is the ‘fear of missing out’, so people join bandwagons or causes without knowing about them. Fear of missing out is an incredible motivator for humans, and you can utilize it by adding a time factor in the copy. Something like ‘5 days left for that 70 per cent discount’. This not only motivates people to take action but, in deeper psychology, creates a sense of scarcity and urgency that further pushes people to interact with it.
Pro tip: ad copy corresponds with landing page content
There’s nothing cooler than continuity, and in this case, creating a link between the ad copy and the landing page content will include an aspect of continuity that isn’t prevalent in the industry for whatever reason but still has the potential to make a big difference. People get needlessly excited when an ad has the same layout, same colors, and the same copywriting style as its parent website and helps explain why branding is so important in advertising and marketing. By doing so, not only will you be giving your ad a huge boost, but the chances of a conversion will be boosted significantly and give a much more streamlined and consistent approach to your brand.
The bottom line
Ad copy is crucial; graphics, colors, and infographics are essential, too, but they don’t tell the story. The only thing that conveys the message is the ad copy itself. In a world that is saturated with content, your advertising copy for a digital advertising campaign needs to stand out and deliver the message clearly and sharply. By paying heed to the tips mentioned above and by including a creative touch in each of your ad copies, you can make sure that both conversions and engagements are driven to a higher point. In contrast, CTR and business leads also experience a positive trend. Your advert copy should be a representation of your creativity, and it should be overflowing.
Purpose Path: skyrocket your digital presence
Purpose Path is here with a plan and a team for ad copy that turbocharges your digital advertising campaigns. In this era of digital saturation, standing out is becoming increasingly complex, but with a digital advertising partner like Purpose Path, it’s simply no big deal. We understand marketing better than anyone else, so we don’t engage in needless promises or fancy words, just results and numbers that convey growth above all. And that is what Purpose Path specializes in, helping businesses grow and skyrocket their digital presence.