The SEO landscape has changed dramatically in the past few years. With Google’s many algorithm changes, it has become increasingly difficult to rank your website on SERP pages. However, this doesn’t mean that SEO is no longer important for businesses. In fact, SEO is now more important than ever for businesses that want to make their presence felt in their local community. In this brief guide, we will discuss some of the most effective techniques for targeting local SEO in 2022.
Target Local SEO keywords
One of the most effective ways to target local SEO is by using keywords that are specific to your local community. When including these keywords in your website content, be sure to use them in a way that is both relevant and interesting to your target audience.
When it comes to geo-specific keywords, it’s important to target keywords that are relevant to your local community. Some of the most effective geo-specific keywords include the name of your city or state, as well as specific landmarks or attractions that are located near you. For example, if you’re a business located in Toronto, some of the geo-specific keywords you may want to target include “Toronto SEO”, “SEO in Toronto”, and “Landmarks in Toronto”.
Location-Specific Link Building
Another effective ways to improve your local SEO is by building links to your website from other websites that are located in your local community. When looking for websites to link to yours, be sure to focus on websites that are relevant to your business and have a high Domain Authority (DA).
The best way to find relevant websites to link to your site is by using a tool like Majestic SEO or Ahrefs. These tools allow you to see how many links a website has from other websites, as well as the quality of those links. By targeting websites with a high DA and a large number of local links, you can improve your chances of ranking higher on SERP pages.
Update Your Google Business Profile
One of the easier ways to improve your local SEO is by keeping your Google Business Profile up to date. This includes adding information such as your business hours, contact information, and website URL.
When you add this information to your profile, be sure to use the same information on your website and other online directories. This will help Google associate your business with all of the relevant information about your company.
Make sure to also add high-quality images of your business to your profile. This will help improve the visual appearance of your listing on SERP pages.
Another important factor that Google takes into account when ranking businesses is the consistency of their NAP (Name, Address, Phone number) information. When listing your business on your website and other online directories, be sure to use the same NAP information across all platforms. This will help Google understand that your business is located at a specific address and has a consistent phone number.
SEO is more important than ever for local businesses that want to rank high on SERP pages. SEO in 2022 includes geo-specific keywords, link building and consistent NAP information. We hope this brief guide has given you a better understanding of how SEO works in the post-pandemic business landscape. If you would like help with your SEO plan for 2022, our team at Purpose Path can help. Contact us today to learn more about our services.