In a pandemic, you’re running a hospitality business. You’ll have way more problems than you can even count with your fingers.
TBA had been exhausting their leads. They needed to get more people buzzing to rent their apartments.
We began by researching the psychometric markers of the target market – what are their needs and desires. A detailed customer persona is created.
We worked to uncover the story behind the data, understanding the unique digital journey prospects were on before they came to TBA.
The lessons learnt from intense research and data analysis were applied with dynamic media buying.
Going back to the problem, TBA wanted their hotline to buzz with prospects, leads and renters. We delivered the result.
TBA had an 5x decrease in lead costs and were dusting other rental businesses aside as they operated on full capacity.
We build strong foundations.