ZEMLAR Offices provide private and virtual offices to growing businesses.
Operating in a market with competitors offering similar services meant they had no competitive advantage.
In order to grow, ZEMLAR Offices needed to differentiate themselves to stand above the rest.
A NEW APPROACH WAS REQUIRED.
CONSUMER RESEARCH
Understanding what was important to their target market became the foundation on which their messaging was developed.
USER EXPERIENCE UPDATE
A complete rebuild of their website was initiated. From clarity on unique value propositions to a location location specific changes – their online presence was optimized.
PAID MEDIA
We used digital ads to target people looking for co-working and office spaces.
THE RESULT?
ZEMLAR Offices’ lead quality improved signficantly as a result of updated messaging.