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cold emails

How to write a cold email

Webster defines a cold email as a digital message to someone not previously communicated with, but people define it as a pain in the ass. As in, people you’ve not previously communicated with and have never known get an email from you all of a sudden, asking them for a transaction. Sounds shadily like the Nigerian price shtick we’ve had

digital advertising small businesses

The top 5 advantages of digital advertising for small businesses

Digital advertising and marketing pertain to the techniques and practices required within the digital realm to market whatever product or service you might have. Given its large scale and the fact that your business is being exposed to a huge market across the web, many people wrongly assume that only large businesses or medium enterprises can benefit from extensive digital

How can external linking boost your website?

When discussing search engine optimization (SEO), its best practices, and its applications for websites, the phrase ‘external linking’ often gets thrown around a lot. Experts know and swear by it, obviously, but what exactly is external linking? How does it contribute to boosting your website’s statistics, and what are its best practices? In this blog, we’ll be looking at the

mobile seo

Mobile search optimization: 10 ways to improve your website

The next logical step from the world of computers and heavy PCs was mobile devices; these nifty little gadgets proved so popular that today, they far overshadow and outpace the personal computer market, and people worldwide utilize these devices. In fact, the impact has been monumental; as of 2024, 92.3 per cent of internet traffic consists of users accessing the

E-Commerce Marketing Budget

Maximizing your ROI: how to optimize your e-commerce marketing budget

E-commerce is the next big thing, and big fishes like Amazon and Alibaba are leading the way, paving the road for the future of the marketplace. E-commerce comes with its own set of challenges, advantages, and disadvantages, and one of the double-edged swords that e-commerce has is marketing. When done right, e-commerce marketing will allow you to reap incredible benefits

Use Digital Marketing Strategies To Accelerate Your Business Growth

Optimizing your website for search engines: a guide to SEO-friendly web design

To the untrained, SEO (search engine optimization) and web design might seem like two unrelated concepts with no overlap at all, but the truth is that these two are intricately connected, and this linkage is what you should aim for if digital presence is something that is important for you. Why else would you have a website if not to

Strategists Podcast

How does The Strategists podcast help businesses stay ahead of the curve?

Podcasts are all the rage right now, and for good reason. The life lessons, the new perspectives, and the ideas one gets from listening and paying heed to different experts of industries are very useful in a time of ‘information in extreme disarray,’ and there’s no better format than podcasts. You can listen to them or watch them on the

video marketing

How to use video marketing to engage and convert your audience?

At a time when we are inundated with video content, whether in short form, long form, or in the shape of streaming, not understanding and acting upon the importance of video marketing is akin to shooting yourself in the foot. Platforms like YouTube, TikTok, and other streaming entities are reporting record numbers, which can only mean one thing: we are

Google Ads metrics

5 Google Ads metrics that matter most: how to improve them?

As one of the most effective tools for online and digital marketing, Google Ads occupies a premium spot on the list of tools that marketers can use for optimal results. With a $224 billion revenue, Google Ads has grown considerably large, and the returns it can generate are beyond impressive. Such a comprehensive and potent tool has a lot of

Digital Advertising Copy

How to create a winning ad copy for your digital advertising campaign?

People in the digital realm like to proclaim that content is king but then forget that history has had some pretty lousy kings over the years, and content is the same. Out of the numerous digital advertising campaigns that populate your screen every day, only a few stick out, and that might be down to the visuals or the product/