Online businesses are all the rage nowadays, and one of the most essential factors in your business’s visibility and viability will be search engine optimization (SEO). SEO aims to ensure that your business comes out on top when associated queries are searched for online, making it more likely that whatever intent the user has gets transacted at your website. In
Artificial intelligence (AI) is the one hot topic of today that has been talked about to death over its various aspects; everything from its impacts on all facets of human life to the possibility of it taking over the world (which it denies) has been discussed comprehensively. The most common concern is the latter: humans are in charge and want
If there is a fad that is still going strong and would seem to be in the public discourse a couple of years from now, it’s podcasting. Yes, your favourite comedian sitting with a mic in front of them and wisecracking the whole time is an entire niche in itself, an entire marketing segment. And, while the competition is very
Good website design inculcates in it a lot of common sense and a lot of the things that need to be understood from a user’s point of view. Just because one thing looks good to the web developer does not mean that thing will translate into good user response. As such, there are some web design mistakes that are made
When it comes to UI (user interface) design, either its good and contributes to the success of a website or any application, or its troublesome and all over the place, which means the concept will go down the drain sooner or later. There is no in-between for UI design, and that is what user interface design principles are all about:
Imagine You’ve created compelling content. It’s informative, engaging, and perfectly customized to your target audience. You’re ready to share it with the rest of the world. But before sharing it, have you considered the hidden player working behind the scenes? Designing a website. In the ever-evolving field of digital marketing, where trends shift quickly, one effective combination is content marketing
A whopping 5 billion people use social media every day, which equates to about 60 per cent of the world’s population. If that isn’t the world’s biggest audience, we seriously don’t know which is. This means that with the right message and medium, your word can reach the majority of the world’s population. And if you are a business, you
Standing out takes effort in today’s fast-paced digital environment, with constant information flow and shorter attention spans. Businesses must adapt to capture their audience’s attention, keep it, and create meaningful engagement as the rules of the game change. Videos have evolved as a dynamic and essential tool for companies looking to thrive in today’s highly competitive environment. They are a
Good marketing strategies for small businesses are absolutely crucial. This is because not only does good marketing bring in new business, but it keeps the existing customer base engaged and in touch with what’s going on. And in this era, there is no better alternative than digital marketing. Everything from personalized marketing to pinpoint accuracy when it comes to targeting,
SEO is the industry standard for enterprises trying to flourish in the competitive Internet economy. The online visibility of a business is equally as important as its physical store. Understanding effective SEO strategies is necessary if you’re a business owner seeking to draw a significant online audience. This post covers the subject of SEO and four key SEO marketing strategies
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