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Targeting your social media audience: tips for business

social media tips

A whopping 5 billion people use social media every day, which equates to about 60 per cent of the world’s population. If that isn’t the world’s biggest audience, we seriously don’t know which is. This means that with the right message and medium, your word can reach the majority of the world’s population. And if you are a business, you should be looking into getting your message to the world’s majority, more people, more profit. So, we’re going to be looking at social media tips for business, and how accurate social media targeting can bring in the big bucks and take your business to the next level.

There are a lot of naysayers out there who doubt the role and the effect social media has on revolutionizing every aspect of our lives. However, the facts are facts: businesses have been proven to do better once social media engagement is included, and you can’t convince anybody otherwise. The simple fact that with social media targeting, you can hit the figurative bullseye is incredible. Let’s delve a little deeper into our social media tips for business, and you can learn that with the right companion with you, these social media tips can do absolute wonders for you. But first, why should you care about social media targeting?

Social media targeting: importance

Hitting the bullseye is important for a dart player, don’t you think? For a business, which needs a constant stream of new customers and the existing clientele engaged with the brand, a bullseye is nailing both of those sectors. Well, social media targeting is accurate; for one, the algorithms applied here ensure that whatever demographic your business wants to penetrate, your content will get to them. This pinpoint targeting means that relevancy is key here: your business will only show up in places where it is appreciated, and not received like a TV advert during a suspenseful movie.

This means, that your social media presence will not only be significant but will also create viable engagement. This engagement will then result in a greater number of leads being generated for the business. But how do you go about nailing social media targeting? Lets look at your key resource here, which is your audience.

Audience: understanding it is the key

Your audience is the biggest factor in this entire equation. Understanding it means that you’ve conquered half of what is the Mount Everest in this whole deal. Understanding the audience isn’t limited to understanding that your audience is a bunch of middle-aged men or tight-fisted businesspeople; its understanding the language they use, understanding the trends they follow, what platforms they use, what are their preferences. This way, your content, designed to fit the persona of your audience, will be able to better penetrate the audience, and the message will be better received. In this case, better reception will mean more engagement, and subsequently, more business leads.

Let’s look at how you can better understand your audience in a little more detail.

Research, analyse your target audience

The first thing that you can do in connecting to your audience better? Study and analyse the audience. In the same vein as some of the metrics mentioned beforehand, we’re not talking about looking at your audience and generalizing them into one spot. Analysing them means understanding the language that is popular with them; for instance, old-timey English in your content is not going to ring well with youngsters, and if your market niche is for older individuals, hip and trendy lingo will fall on deaf ears. Which means, your research is going to be crucial in understanding your audience.

Look at what social media platforms are trending

For optimal access and penetration for your audience, another really important factor is their choice of social media platforms. Your audience occupies a specific demographic place, and as such, will be found en masse in certain social media platforms. For instance, Reddit and Tumblr are two social media platforms exclusively occupied by a younger demographic, whereas with Twitter and Facebook, you get a healthy mix of both younger and older demographics. Understanding where your audience is and what platforms they prefer will go a long way in targeting your specified audience more effectively.

Creating content geared around your audience

Once identifying and analysing your audience is complete, the next thing you want to do is to create content that centers around your audience; their likes, dislikes, trends and a general understanding of what will and what won’t resonate with your audience. Here, you will apply all the metrics and all that you might have learned from the analysis; what kind of content will ring better with your audience; whether its long-form or short-form, or uses another medium, the one thing you will have to ensure is that the content is geared towards your audience and caters to what they are looking for, and not the other way around. Again, this is the best way to boost your engagement.

Use multimedia to your advantage

Staying restricted to just one type of media can hurt your chances of optimal engagement with your audience, especially if your audience happens to fall in the younger demographic. This means that whatever content you want to spread around, you will need to use all sorts of multimedia: TikTok videos, YouTube Shorts, short-form content (because our attention spans are now lesser than that of lower mammals) to ensure that the audience not only resonates with it, but also gets the message and engages with the content, the brand and the company.

Using paid advertising for optimal audience targeting

As far as targeted marketing and social media targeting goes, paid advertising is like the Red Bull-ed up version of marketing. Paid advertising is like social media targeting on steroids; why? Because paid advertising uses the latest in audience targeting technology and algorithms to give a massive boost to your lead generation. It does so by utilizing input in the form of your audience identification, and then running your content and your advertisements only for individuals within your audience. Incredibly accurate in their targeting, paid advertising can make all the difference when it comes social media targeting; they can make sure that your lead generation goes through the roof once an optimal strategy is utilized.

Within paid advertising, running the same old crummy adverts, that instead of getting the message across serve as a fuel to the anti-advert fire in all of us, can be rather counterproductive. Your strategy is to utilize groundbreaking AI and algorithms to ensure only the relevant people see your adverts, and you run a campaign from back in 1990. Sounds illogical, right? Which means, that even with targeted paid marketing, social media tips would suggest that you use the same audience research to include relevant and interesting content, so that even the targeted audience has more reason to interact with your advert and increase the engagement, which, in turn, will increase your leads that are generated.

Influencer marketing: your business’ 21st century catalyst

The newer form of marketing might look vain for some; what the hell is an Instagram model and does it really qualify as a job? Unfortunately for the talented people, yes. And fortunately for your business, also yes.

Influencers have emerged as the new breed, a new type of endorsement that goes above and beyond when it comes to brand engagement. If social media tips for business were car brands, influencer marketing would be like Tesla: its new, hip, trendy and a lot of people don’t understand the hype around it.

However, when it comes to social media marketing and targeting a specific audience, you really cant ask for a better medium. Influencers, within their niches, command incredible following and their endorsements can really cause a brand or trend to take off. Which is why, if your specific niche has an influencer, a collaboration is the best way you can effectively penetrate your target audience and generate a ton of business. A good example would be streamers: today, game streaming is a big business, and tech companies have all sorts of big streamers, influencers within their communities on their payroll since they generate so much engagement around the brand. And this sort fo engagement is more likely to turn in some leads and generate some real revenue. Which is why, when we say that your business can definitely use an influencer, we know it because we’ve seen the marketing and targeting wonders of it.

Here to make you king: Purpose Path

When it comes to social media, targeting and utilizing social media for business, Purpose Path is the kingmaker; in that we don’t just elevate ourselves, we elevate you to the position of the digital emperor. Rule your digital space with marketing geared to give your business the push it needs to excel; whether its digital advertising or search engine optimization, Purpose Path has the best resources, the best strategies and the best in ideas to make you king.

The mantra ‘no bullshit marketing’ rings true because we don’t deal in bullshit, we deal in results. As in, having your digital marketing run by Purpose Path results in increased lead volume, increased website traffic and decreased cost per lead. If that all does not sound familiar, that is because you might have been dealing with a poser, and unfortunately, there are lots of them out there. But not Purpose Path. Because once you go with Purpose Path, your business will experience heights the likes of which haven’t been seen. Yet.

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At Purpose Path, we only take on clients we can make a difference with. While other marketing agencies try to sell you all the services under the sun to increase the value of their retainer, we only recommend specific services that move the needle, given your unique business position and requirements. This is why, our sales team spends most of our call asking specific, pointed questions to discover the deep issues in your business, which leads to a more relevant and effective recommendation of services. Like any professional, our approach is to “diagnose first” , then “prescribe after”

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