March 25, 2022 - Purpose Path

Recent Stories

The 7 Advantages of Using Video in your Marketing Strategy

September 28, 2023

Standing out takes effort in today’s fast-paced digital environment, with constant information flow and shorter attention spans. Businesses must adapt to capture their audience’s attention, keep it, and create meaningful engagement as the rules of the game change. Videos have evolved as a dynamic and essential tool for companies looking to thrive in today’s highly competitive environment. They are a

7 essential digital marketing strategies for small businesses

September 22, 2023

Good marketing strategies for small businesses are absolutely crucial. This is because not only does good marketing bring in new business, but it keeps the existing customer base engaged and in touch with what’s going on. And in this era, there is no better alternative than digital marketing. Everything from personalized marketing to pinpoint accuracy when it comes to targeting,

SEO Tips for Entrepreneurs: 4 Essential Strategies for Boosting Traffic

September 5, 2023

SEO is the industry standard for enterprises trying to flourish in the competitive Internet economy. The online visibility of a business is equally as important as its physical store. Understanding effective SEO strategies is necessary if you’re a business owner seeking to draw a significant online audience. This post covers the subject of SEO and four key SEO marketing strategies

Is ‘Video Podcasting’ the Future of Content Creation?

August 4, 2023

Introduction: Are Video Podcasts the future of digital? In recent years, content creation has evolved rapidly, and various forms of media have gained popularity among all categories of audiences – but video tops it all. One of the most exciting and promising trends in the digital realm is video podcasting – combining the power of audio storytelling with engaging visuals.

6 Strategies to Boost Your Podcast’s Search Engine Rankings with ‘Podcast SEO’

July 6, 2023

Introduction: What’s a Podcast, and why is ‘Podcast SEO’ beneficial? Podcasts have emerged as a powerful medium for sharing information, telling stories, and connecting with audiences worldwide. But first, let’s help you get acquainted with podcasts. A podcast is a form of digital media comprising audio episodes or series that can be downloaded or streamed online. Today, podcasts are also

How Hiring a Professional Web Design Company in Mississauga Can Benefit Your Business

May 23, 2023

How is web design important for your business? A well-designed and user-friendly website is a powerful tool that attracts potential customers, enhances brand credibility, and drives business growth. A solid online presence is essential for the success of any business – not just yours. While it may be tempting to take the ‘do-it-yourself’ route or opt for cheaper alternatives, investing

Harnessing the Power of SEO in Mississauga to Skyrocket Your Company’s Profits

May 23, 2023

What is SEO, and why is it essential for business? Establishing a solid online presence is essential for businesses today to succeed and grow, amidst the vast sea of websites and competitors. In the digital era, Search Engine Optimization (SEO) has emerged as a vital strategy that can significantly impact your company’s online visibility and revenue generation. While the primary

What is the Power of ‘Context’ in Marketing?

May 4, 2023

Is it important for your content to have context? The competition for attention is fierce on the internet today, and as a marketing agency, it is imperative to understand that context has become crucial in determining the success of your marketing efforts. Simply put, context is the ‘setting or situation in which your message is being received.’ It can have

Did you know about these important 3 Ts of Successful Marketing?

May 3, 2023

What are the 3 Ts of marketing? What makes a successful marketing strategy? It’s a question we often hear from businesses and clients worldwide, and the answer lies in the three levels of marketing that are essential for any successful campaign. The 3 Ts of marketing campaigns are transactional, traditional, and transformational. Each level of marketing plays a massive role