SEO, an abbreviation for Search Engine Optimization, is the art of improving a website so that it’s more visible on search engines. When your website is visible on search engines, it not only improves your website traffic but sales as well. If you’re aware of how SEO works, you’re already in the role. In case you don’t, here are a few important points highlighted below.
The visibility of a website is measured by its ranking or placement on search engine pages. Looking at Google, the biggest search engine in the world, the first few pages of search engines feature only the top websites. Many businesses pay a fortune only to improve their website ranking and get it on the first 2-3 days of search engines. All these things are done and handled by SEO experts.
How Does SEO Work?
Manipulating search algorithms isn’t possible as Google doesn’t allow it. It is precisely why business owners are always looking for shortcuts to pave ways for their websites; however, SEO work, especially improving search rankings, isn’t simple. It requires a lot of effort, and needless to say, it’s a time-consuming process.
There’s no way you can change your website’s ranking overnight using an SEO strategy. It’s a long-term commitment where you take one step every day and, eventually, are nearer to your goal. For starters, SEO experts crawl all the pages of your website. They take out the important information and store it in a separate file called an index. The index is like a library that has all the required information safely stored, so when anyone searches for anything, the search engine brings it up.
The search engine arranges the relevant data and displays it according to the inquiry and works via algorithms. It analyzes the index as well as the web pages inside and determines the order. After that, it shows those web pages on the search engine according to that order.
Why is User Experience Crucial for SEO?
Now that we’ve established what SEO is and how it works let’s see how user experience affects SEO and why it’s important. Earlier, business owners used keywords and backlinks to improve their website rankings. Well, it’s an old trick, as new and innovative ways have been found to improve website ranking. If you wish to improve your website’s ranking, you now need to work on its usability more than anything else.
When it comes to creating a high-ranking website: user experience and SEO move hand-in-hand, and intuitive UX design and SEO work when combined, improve the ranking of a website. SEO work helps make a website prominent on the search engine, while the UX design increases the website’s organic traffic and engagement.
Numerous parts of SEO are integrated with UX design, including the addition of new, engaging content, the creation of a mobile-friendly website, and working on the page load speed. All these things are known as UX SEO best practices. As you know, websites with poor content are unattractive to the user. Similarly, websites that take a lot of time to load irritate users. On average, an individual waits for three seconds for a page to load before leaving.
Moreover, if a website isn’t mobile-friendly, its traffic remains affected as most people now browse through their smartphones. In fact, mobile ecommerce has become more common than ever. People now shop online using their smartphones as they find it more convenient compared to using a personal computer or laptop.
That being said, SEO these days revolves around user experience. In fact, most businesses hire SEO experts with the sole purpose of increasing their website traffic and, subsequently, their online sales. While Google rankings matter a lot for businesses, user experience is now more important than ever.