Why Grow Your Social Media? Ask The Experts.

At PurposePath, we provide a variety of services to help your organization effectively use Social Media platforms to reach your target audience.

Personalize your customer experience

Use your customer experience to create a personalized marketing campaign, speaking to the unique needs and interests of your clients.

STRATEGY

Identify your audience segments, determine which platforms to focus on, and define your KPIs to measure overall success.

CREATIVE

Create and curate high-quality content for social media channels including blog posts, videos and more; ensure a consistent presence on social media.

MANAGEMENT

Monitor and analyze your social media activity to understand how your content is performing and what resonates with your audience.

Our Social Media Services:

FACEBOOK

Analyze your performance with Facebook’s range of tools and analytics and track the performance of your content and ads; optimize your marketing efforts and improve results.

INSTAGRAM

Build relationships and connections through Instagram: respond to comments, answer questions and show appreciation for your followers to build a strong, loyal community. 

TWITTER

With Twitter, you can curate a collection of tweets around a specific topic or event, showcase your products or services, share industry news, and give people a behind-the-scenes look at your business.

YOUTUBE

Create and upload videos that are visually appealing and engaging; well-produced, informative and resonate well with your industry goals and audiences.

LINKEDIN

Share content relevant to your industry and audiences; demonstrate your expertise in your field and establish yourself as a thought leader. 

TIKTOK

Create fun, creative and engaging content by using music, special effects and other features for your videos and stand out amongst the crowd.

Successful Case Studies

Real Estate

Strathallen

Learn how Strathallen transformed their digital presence.

Health and Wellness

CHN

CHN went digital & helped record the number of patients.

Real Estate

ZEMLAR Offices

See how ZEMLAR Offices transformed their businesses value proposition.

Health and Wellness

iCare Naturals

Discover how iCare Natural’s increased revenue by 400%.

Real Estate

Toronto Boutique Apartments

Learn how we helped a vacation rental company thrive in a pandemic.

Why Nurture Your Brand’s Online Community?

CUSTOMER RESPONSE

Strengthen the relationship between your business and customers by responding to customer comments, questions and concerns. By being responsive and willing to listen to their needs, you help create a positive brand image and foster a sense of community and loyalty among them.

USER ENGAGEMENT

How people interact with and perceive your brand plays a critical role in determining the success of your business. It ultimately determines customer loyalty and retention, provided that the experience is positive and helps with conversions.

Story Creation

Create a sense of connection and engagement with your brand by sharing stories about your business, products and services. Giving your customers a glimpse into the values and personality of your brand is essential in building a sense of trust and connection.

Our Portfolio

WHY WORK WITH US?

Expertise and Knowledge:

Our knowledge of marketing techniques can tap into valuable insights and strategies for your business growth. Streamline and identify opportunities for improvement and cost savings.

Resources and Time:

Outsource with our designers, writers and analysts to free up your time and resources and focus on other aspects of your business.

Objectivity and Growth:

By helping provide you an objective perspective on your business, we identify valuable opportunities for your improvement and growth.

Customer Insight and Value:

Gather valuable insights about your customers including their behavior patterns, preferences and individual needs. Tailor your marketing efforts to create more effective campaigns.

Frequently Asked Questions

Developing a marketing strategy involves identifying the needs and wants of the target market, researching the competition, and determining the best ways to reach and engage the target market. It is an ongoing process that requires continuous evaluation and adjustment in order to stay aligned with changing market conditions and consumer preferences.

Social media management is the process of creating, scheduling, analyzing, and engaging with content on social media platforms. It is important for a number of reasons: for increased brand awareness, improved customer engagement, enhanced customer service, better website traffic, a competitive advantage, and an overall important aspect of a company’s marketing strategy. It helps companies build a strong online presence, increase brand awareness, and improve the user experience.

It’s important to know what you want to achieve with your marketing efforts, so look for agencies that have experience and expertise in the areas of marketing that are most relevant to your business. Consider the track record, clients and case studies to get a sense of their capabilities and success rate. Ask for recommendations from other businesses that are similar to yours and see if they have a strong focus on customer satisfaction. Once you’ve narrowed down your options, schedule a consultation if you’re interested. This gives you an opportunity to learn more about their services and approach, and to ask questions about their overall marketing strategies and capabilities.

Ready for Better Marketing?

Get started below: