The next logical step from the world of computers and heavy PCs was mobile devices; these nifty little gadgets proved so popular that today, they far overshadow and outpace the personal computer market, and people worldwide utilize these devices. In fact, the impact has been monumental; as of 2024, 92.3 per cent of internet traffic consists of users accessing the web using a mobile phone or a smartphone, and this equates to around 4.32 billion active mobile internet users who have forgone the trusty laptop or computer in favor of handheld devices. This is why, when you hear about the importance of mobile search optimization, you best believe it: it is not just important; it is crucial in this day and age.
But what exactly is mobile search optimization? What does a website or resource mean to be ‘mobile optimized’? Today, we’ll discuss mobile search engine optimization comprehensively and understand how the best practices for mobile SEO can mean the difference between success and failure. Without any further ado, let us get started.
What is mobile search optimization?
Mobile search optimization, as the name implies, is optimizing your online resources, usually a website, for optimal use on mobile devices, including smartphones and tablets. When done right, mobile search optimization will have your website looking and running great on any mobile device, regardless of its dimensions, like screen size or notches.
If audience engagement is the goal, then the name of the game is mobile search optimization; in fact, the mobile experience is so crucial now that if your website UX for mobiles is not all that refined, more than 50 per cent of the users won’t return to your website, let alone perform a business transaction.
So, now that the importance of mobile search optimization has been established let’s look at the top 10 ways you can improve your mobile search optimization to cater to a big chunk of the internet denizens. Let’s get started.
Top 10 ways to improve your website with mobile SEO
Here are some of the best ways to improve your website with mobile SEO and cater to an ever-growing stratum of people who access the internet with their smartphones.
Improve your site’s load times
In improving your website’s mobile SEO metrics, you should always start with the load times of your website, which are beneficial for mobile SEO and can make a big difference in regular SEO. Nobody likes a slow website, certainly not people looking for something to buy, and if you want those sweet, sweet conversions that bring in much-needed revenue, website load times are crucial. In e-commerce and elsewhere, UI and UX play a very important role in conversions and bringing in revenue, which is why, for your mobile SEO, website load times will be taking priority over all.
Invest in mobile-friendly content
What do you mean by mobile-friendly content? We hear you ask. Isn’t content just content? Well, yes and no. Content is content, but mobile-friendly content will be your ticket to excellence. Mobile-friendly content includes well-structured content designed around the basic layout of a mobile phone screen that reads better, is optimized for smartphones, and does not feel janky when read on a mobile device. This means that content will need to be developed in a mobile-friendly manner and laid out on the website in a conducive manner, which brings us to our third point.
Structure is key
Website structure appears differently on desktops, laptops, and other wide-screen devices than on smartphones and mobile devices. The form factor has a lot to do with this, obviously, and your structure will essentially determine your bounce rate and how useful the users perceive the content on your website. If the structure of your website is all over the place and lacks any continuity and hierarchy, forget to think about conversions; you’d be lucky to improve your bounce rate. On the other hand, a website that has been structured properly for mobile devices will help with navigation and will subsequently mean good conversion rates.
Many websites use elements and other assets to give it a creative edge and make it seem and experience better than others. This means that the website will be rather heavy, and while load times can be better, the responsive design usually seals the deal. Mobile websites are usually more responsive since the design can be shrunk down, and not much processing power is needed. In this case, the more responsive your website is, in tandem with quick loading times and excellent structure, the more you will be able to retain your traffic and get useful leads out of them.
Mobile centric-UI design (fonts etc)
The user interface for any website is the first thing that any person will notice, and this will subconsciously influence their decision on whether or not to transact business on your website. With a mobile, you need to pay special attention to a UI design optimized for mobile devices; cluttering UI optimized for PCs but not for mobile devices is off-putting and can seriously affect the website’s performance. On the other hand, using fonts suitable for tight mobile screens, images that look good on the phone, and a layout that complements the screen, you will have a winner for good mobile-centric UI design.
Optimise for local SEO
Mobile SEO is closely tied to local SEO since people search for products or services that are ‘near them.’ This emphasis on local SEO is not just useful for mobiles but is generally considered among good practices of SEO as well; by including location-based keywords and optimizing your content for keywords that include near me or within a certain locality, you will have better traffic, more relevant and a better conversion rate that helps keep your website alive and thriving.
Navigation bar should be intuitive
The navigation bar is one of the most contentious points for mobile SEO, as unoptimized websites and their navigation just frustrate a user and really make them bounce out from the website without considering a transaction. This is connected innately to UI and UX design, but navigating a website on mobile devices should be treated as a separate entity and paid attention to. With an intuitive navigation bar and design, your website will have better mobile SEO and will be able to resonate better with users on their smartphones.
Separate mobile URL
By utilizing a separate URL for your mobile-based users, you can further double down on mobile SEO best practices and provide an engaging and exclusive experience for users. This will ensure that a parallel resource dedicated to mobile users will exist, and your efforts in keeping mobile users glued to your website won’t go to waste.
Optimise title tags, meta descriptions
The best SEO practices double as the best mobile SEO practices, and this one is as crucial as it gets. To more effectively utilize keywords and drive home the SEO part, you must optimize your title tags and meta descriptions with relevant keywords. This will rank your content and your website even higher, and you will get an edge over the competition by including money keywords in title tags and meta descriptions.
Keywords for voice assistants
This one is good. You see, voice assistants on mobiles are a big deal. Amazon’s Alexa doesn’t come with a mobile, but it is still an important and integral part of the internet experience for many. Google Assistant and Apple’s Siri are the two most-used voice assistants, and they use specialized keywords to help process the information. By using these keywords and optimizing your content for said keywords, you will get more oomph out of your mobile SEO strategy and integrate yourself into the mobile experience more effectively.
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