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Why should your small business be using local SEO?

local seo

The marketing demands and requirements for small businesses differ a lot from those a larger company or enterprise might require. Keeping in line with the sales, their audience, and their target market, even in digital marketing, the goals, targets, and audience numbers differ a lot. Even within digital marketing practices and processes like search engine optimization or SEO are a lot different. In this blog post, we will take a look at local SEO and how this aspect of SEO can help small businesses keep their digital footprint up and drive growth by securing conversions. 

If you are a small business looking for accelerated growth using local SEO, look no further than Purpose Path. As you’ll see later, local SEO can work wonders for businesses within a specific locality. Using its best practices, a business can tap into the local market and secure business conversions from the Internet and walk-in customers. Let’s start with a brief overview of what local SEO is. 

Local SEO: what is it?

As the name implies, local SEO is essentially all the practices and processes required for optimizing the online presence of an entity, geared towards increasing the traffic, visibility, and brand awareness within a geographical boundary, usually a town or a city. While regular SEO does not have such boundaries and works freely over the internet, often competing with resources across countries, local SEO is much more targeted and locale-specific. 

Local SEO can be a powerful tool for small businesses looking to expand their digital reach within a specific area. It is more likely to bring in much-needed revenue by converting clicks into leads. Another benefit of local SEO is that the number of walk-ins, physical inquiries, or business leads is also increased since the business is usually located near the user. 

Aside from this, let’s look at local SEO’s benefits for small businesses. 

How can small businesses benefit from local SEO?

Local SEO can work wonders for small businesses since their requirements or clientele aren’t spread across a geographical region but are instead targeted and concentrated within a physical boundary. If done correctly, this can lead to some impressive benefits for small businesses. Let’s look at them before we delve into the important practices for local SEO. 

Increased visibility

The first and most important benefit businesses look for when delving into SEO and digital marketing is visibility. You see, standing out from the millions of other companies in your vicinity makes all the difference in the world, and with a good local SEO strategy, your small business can benefit from enhanced and increased visibility on SERPs or search engine result pages. Local searches are more likely to convert into an actual company, so the better your visibility and ranking, the more likely you are to win a conversion from the digital realm. So, local SEO helps with visibility for small businesses. 

More physical traffic

That’s not all that a business gets from local SEO. As explained beforehand, local SEO, when done right, not only brings in business queries from the internet but also increases the number of physical walk-ins a business can get. For instance, any user searching for a product or service and finding your business listed at the top can access it right there or decide to visit your premises. This means that, unlike other SEO types, local SEO is perhaps the only one of its practices that encourages people to shop locally and visit the store or the service, making it important to have and have it mastered. 

Better conversion rate

When compared with regular SEO, local SEO is much better at conversion rates. It’s a numbers game, and where conventional SEO might have to contend with fewer conversions achieved, that is no such hindrance for local SEO since people within a specific area are much more likely to transact with your business than a general user might. Therefore, for small businesses, for whom business conversions are the lifeblood of the bread and butter, local SEO is crucial since it helps bring in much better business conversions than any other type of SEO or digital marketing practice. 

More competitive

For some, this might not be a benefit at all, but the fact is that local SEO helps make your business more competitive and more business-savvy. Since local SEO can be more competitive, this encourages a small business to actually study its competitors and one-up them with innovative new practices to help ensure survival in this realm. This makes the overall landscape competitive and allows small businesses to reap benefits with bold, forward-thinking local SEO strategies.

What entails a good local SEO strategy?

Here are five practices that can help small businesses make the most of their local SEO strategy and generate business leads that help them drive growth. 

Google My Business (GMB)

Google My Business, or GMB, is a great resource that can help small businesses make the most out of what benefits local SEO has to offer. GMB helps small businesses get noticed against relevant queries and includes a singular destination where all pertinent information is presented to a user, allowing them to contact the company easily. In short, by optimizing your GMB profile, your small business can get lots of potential and make the best out of what local SEO offers. 

Local business listings

Local business listings always help because they allow users to search for businesses more easily and efficiently. Google and other search engines also react and rank the business listings on a preferential basis, which means that if your small business is listed in the local business listings, the search engine is more likely to show your business to the user when a relevant term is searched for. 

Creating local, city-based pages

Another radical new strategy in local SEO that helps small businesses is to create local and city-based pages for your website, which are dedicated to that corresponding area or city and are listed as such. We actually have a track record of using such pages to drive incredible growth; Purpose Path utilizes local and city-based pages to help clients achieve considerable conversion numbers. For example, pages like ‘digital marketing agency Vaughan’ help bring in traffic and conversions from within Vaughan, and for specialized services like SEO, pages like ‘SEO Vaughan’ can further double down on the impact of such pages and drive even more local traffic to these pages. By creating such pages and diverting traffic away from the main website, your small business will be able to rank much better and will also be able to get more conversions. Services like The Notary Guy, with their specific city pages, have seen incredible growth due to incrementing business conversions that come in specifically through such targeted and concentrated pages.

GMB reviews (with targeted keywords)

Whether it’s local or regular SEO, reviews always help, and they will certainly help your small business, where customers tend to rely on feedback from other customers. Therefore, in optimizing your GMB profile, you will need GMB reviews that also integrate targeted and relevant keywords for the ultimate in local SEO catalyzing element. 

Purpose Path: we know local SEO like the back of our hand!

When it comes to local SEO, you want the wizards who have not just perfected the art of it but have come up with strategies that are essentially cheat codes to get the best of local SEO. Purpose Path has had a long track record of providing its clients with groundbreaking local SEO strategies that have helped them scale their businesses and grow exponentially. Get ready for no-holds-barred conversions as Purpose Path rigs your account for growth and starts running its local SEO magic to get you incredible results

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At Purpose Path, we only take on clients we can make a difference with. While other marketing agencies try to sell you all the services under the sun to increase the value of their retainer, we only recommend specific services that move the needle, given your unique business position and requirements. This is why, our sales team spends most of our call asking specific, pointed questions to discover the deep issues in your business, which leads to a more relevant and effective recommendation of services. Like any professional, our approach is to “diagnose first” , then “prescribe after”

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