How Google’s Latest Search Redesign May Impact Your Business

Search ReDesign

If you’re not up to date on the latest changes to Google’s search engine, your business may be in trouble. Learn about the implications of this redesign and how to stay ahead of the competition.

Google has announced that it has reduced the number of irrelevant search results by over 50%. This is great news for enterprise SEOs and businesses who rely on Google to generate traffic. In a blog post, Google’s Search Liason stated that this was accomplished by “making improvements in our algorithms and how we interpret user intent.” This means that if you are focusing on providing the best possible user experience on your website, you will be rewarded with better rankings on Google.

High Bar For Ranking Content

Google’s announcement is a clear signal that the bar for content to rank on their search engine is being raised. This means that enterprise SEOs and businesses need to focus on providing even better user experiences if they want to maintain their current levels of traffic from Google. In other words, simply creating great content is no longer enough to guarantee high rankings. Your content must be truly exceptional if you want it to stand out in the increasingly competitive world of online search.

Natural Language Queries

Google also announced that they have seen a more than 60% increase in natural language queries. The trend of people using natural language to search is interesting because it shows that people are becoming more comfortable with talking to their devices. This could be due to the increasing popularity of voice-activated assistants like Amazon’s Alexa and Google Home. It’s also possible that people are just getting used to the idea of talking to a computer in general. Whatever the reason, it’s clear that enterprise SEOs need to take this trend into account when optimizing their content for ranking on Google.

In the past, keyword stuffing was a common SEO tactic. This involved cramming as many keywords into your content as possible in order to improve your chances of ranking for those terms. However, this tactic is now obsolete thanks to Google’s improved algorithms. Not only is keyword stuffing unnecessary, but it can actually hurt your ranking. So, enterprise SEOs need to focus on creating high-quality content that uses keywords judiciously.


Fortunately, there are a number of enterprise SEO software solutions that can help you keep track of the latest trends and optimize your website accordingly. By staying on top of the latest changes, you can ensure that your website always provides the best possible user experience and stands out from the crowd.

Purpose Path can help you write high quality and relevant content by tracking the latest trends and providing feedback on how to improve your website. Partnering with us makes it easy to see where you need to make changes in order to stay ahead of the competition. So, if you’re looking for a solution to help you improve your enterprise SEO, look no further than Purpose Path. Contact us today to learn more about how we can help you!

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