Online businesses are all the rage nowadays, and one of the most essential factors in your business’s visibility and viability will be search engine optimization (SEO). SEO aims to ensure that your business comes out on top when associated queries are searched for online, making it more likely that whatever intent the user has gets transacted at your website. In the modern era, not having an online presence or a website and not utilizing SEO is the worst thing for a business. This is why, for today, we’ll be delving into the five essential SEO strategies your business needs to boost traffic.
Aside from increasing your visibility, SEO will also increase the traffic that visits your business’ website. By increasing this traffic, you will get a corresponding increase in revenue since this increased traffic will be more likely to transact business at your website, making viable SEO strategies imperative for your business to thrive and succeed.
Now, without any further ado, let’s look at the five SEO strategies that will boost traffic to your website and increase business leads exponentially.
Five SEO strategies to boost traffic
These strategies are tried-and-tested courses of action that are geared to increase your SEO stats to bring in more traffic, thereby increasing the revenue generation potential, bought on by increased lead generation.
Research primary, secondary keywords
Keywords are the lifeblood of any good SEO campaign, and the more research is poured into selecting keywords that need to be targeted for your business, the better the strategy will work out. Google and other search engines display their results on what is popularly known as SERPs (search engine result pages). These pages display results based on rankings, which, in turn, are based on strategic keyword placement, which Google picks up and ranks. From your website’s homepage to blogs and FAQs, these keywords need to be peppered throughout the website.
Now, the primary keywords are the main search terms that people search on the internet. These are the main keywords that will be used thoroughly throughout the website. As for the secondary keywords, these are associated terms that help specify the research even more to its niche points. These also need to be used; from blogs to the website content in general, the secondary keywords will also help a lot as an SEO strategy. This is the first and one of the best SEO tips you can get if your primary aim is to boost traffic.
Focus on backlinking, internal linking
Backlinking and internal linking, as per any SEO expert, when done correctly, can make a difference in an SEO strategy achieving its objectives or failing miserably. Internal linking is including links in your content, like blogs, that lead to other relevant content on the website or other associated pages. For example, if you have a blog on the best fast chargers, you could easily link it to your product page (provided you do sell those chargers on your website). Google and other search engines rank it as better content since it provides helpful links to the users in order to ease their journey.
As for backlinking, this one is more important than internal linking. This is the type of linking where other websites link certain content on their website to yours. This does two things: first, it lets the search engine know that the content on your website is articulate and trustworthy, giving it a huge boost, and second, it diverts traffic from that website to yours, which is the main mission. In backlinking, both quantity and quality matter, but experts’ opinions are divided. For some, quantity matters as Google and other search engines rank content based on how many backlinks. In contrast, others argue that quality matters since a backlink coming from a high-authority website will rank better.
Develop content, immerse in content marketing
After the best primary and secondary keywords have been identified, content needs to be tackled. Remember: content is king. The better content you have, the better it will rank, and the more Google will rank it at the top, ensuring you get the most traffic. But writing blogs or articles isn’t content at all; in fact, it is a multi-faceted strategy that starts with identifying the mediums popular with your intended audience; everything from short videos to quick guides can be considered content, and with content, quality definitely outranks quantity: better-produced content that is helpful and helps users with whatever their requirement might be, will be gauged by Google as objectively better.
Then comes content marketing, which, as the name implies, means that you market the content. SEO and content marketing go hand in hand; good content marketing will help SEO run its course in increasing the traffic towards the website, which is why, as an SEO marketing strategy, content marketing plays an important role in catalyzing the process to ensure a considerable increase in traffic towards your website.
Good website UX translates into more traffic
As far as SEO strategies are concerned, most of them will be concerned with keywords, backlinks, and other practices under the banner of ‘best SEO practices’. But this certainly does not mean that SEO cannot be affected or augmented by other aspects of the website; after all, traffic is useless to your website if users don’t stick around long enough. This is why, as an SEO tip that can make a difference in bringing lots of traffic to your website, pay attention to your website UX or user experience, which includes the following.
LCP, FID, and CLS: Largest Content Paint refers to how long it takes for your page’s main content to load. FID is First Input Delay, which means how much time it takes for the user actually to interact with your content. As for CLS, it’s not a Mercedes model. It is Cumulative Layout Shift, which means the time it takes for the content to shift around to its intended place upon loading. Aside from that, you will also need to focus on page speed, mobile optimization, and image optimization to ensure users who visit your website actually stick around long enough for Google to register it as a hit. If not, you will have serious trouble ensuring your SEO strategy does what it is intended to do.
Delve deeper into on-page SEO
On-page SEO involves optimizing the elements on your webpage other than the content itself. This includes titles, meta tags, meta descriptions, tags, and image optimization. Here, the usage of primary and secondary keywords is relevant, and their integration will help you rank your page even higher. Include as many keywords as possible, starting with the meta titles and descriptions. They are crucial for your CTR (click-through rate) and can seriously affect the ranking of the search engine results. For images, use proper and descriptive alt tags and file names since they also affect how Google and other search engines may rank your content. Lastly, the URL structure will also need to have keywords embedded in it as well. The thing to remember about URLs is that the simpler and shorter they are, the easier it is for search engines to rank them. Avoid complexity; that is your top SEO tip right there.
Purpose Path: the SEO maestros
Suppose all of this sounds too technical or too time-consuming for you to be distracted from running the business. In that case, you can always outsource your SEO to an established authority that will ensure nothing but an upward trajectory. Enter the Purpose Path. The SEO maestros are equipped with the team and the cojones to take your website and optimize it till your competition eats dust. Whether it’s local SEO or ensuring that your website always comes out on top, Purpose Path is ready to take your business to the next level. Are you ready to take your business to the next level?